InfoVision Social


 

Social Media Listening

Transforming unsolicited customer opinions into insights on brand awareness & perception, customer sentiments, brand loyalty, and more.Transforming unsolicited customer opinions into insights on brand awareness & perception, customer sentiments, brand loyalty, and more.

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IDENTIFY


WHO

Identify the persona of people talking about you and segment and analyze them based on their online initiatives and activities.

Key Groups Identified

⛥Customers ⛥Employees ⛥Industry Experts ⛥Investors ⛥Others

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Motive

WHY

Understand the motive behind comments or discussions and measure them on predefined parameters.

Key Discussion Drivers

⛥ Complaints ⛥Appreciation ⛥ Unmet Needs ⛥Product/Service Queries ⛥ Others

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Perception

HOW

Track the sentiments reflected in social conversations and evaluate them to understand how your brand is perceived.

Key Perception Categories

⛥Positive ⛥Negative ⛥Neutral ⛥Advocacy ⛥Loyalty

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Attributes

WHAT

Segregate the conversations based on discussion attributes and analyze them further for actionable insights.

Key Topics of Conversations

⛥Promotion ⛥Product ⛥Experience ⛥Technology ⛥Event

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Channel

WHERE

Identify the preferred conversation platforms for discussions that are happening and evaluate them for brand significance.

Key Platforms

⛥Twitter ⛥Instagram ⛥Facebook ⛥Forums ⛥Blogs

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Time

WHEN

Unveil the triggers of social conversations and track the awareness trend over a period of time.

Key Conversation Triggers

⛥Campaigns ⛥Crisis ⛥Post-sale ⛥Pre-sale ⛥Event





 

A Refreshing
Take on
Social Media Conversations

For a look at our IMPACT framework just drop us a note.








 



 

Who you listen to, when, and how can impact your strategic decisions

To Get a trial run with our IMPACT framework team for your brand.

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