Social Media Research & Insights

Turning information into intelligence to support decisions that impact bottom line, brand health, and customer experience.

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Voice of Customer Analysis

We collate this unstructured data and analyze it to draw insights around customer behavior from the chaos!

Solve Real Business Problems

We deliver insights on aspects like brand awareness, concerns, unmet needs, etc. for key decision making.

Influencer Identification

We identify key opinion leaders of your industry vertical and their networks to create strong brand associations.

Sales & Marketing Intel

We identify sales trends and emerging behaviors in the market to design more effective marketing outreach strategies.

Insights Into Customer Psychology

We help you understand the preferences and expectations of your target audience to boost product innovation & customer experience.

Keep an Eye on Competition

We help you track your competition’s initiatives and understand how they are impacting your target market and audience.








Customer Insights



Social data is unstructured and chaotic. We collate this unstructured data and analyze it to draw insights around customer behavior from the chaos! We help you:

  • Understand your customer’s opinion about your brand or product,
        propensity to buy, etc.
  • Track your brand’s health and its impact on the bottom line
  • Identify new emerging trends and possible customer segments
  • Uncover new distribution channels for your product or service





















  • Brand & Category Insights



    Our social media research and insights are geared to help you solve real business problems at brand and category level. We help you identify:

  • Key opinions and perceptions of the stakeholders around your brand and category
  • Awareness level by demographic segments to address questions around the audience type
  • Concerns and unmet needs
  • Brand consideration – switching behavior of customers and loyalty
  • Patterns of discussions across the purchase journey



















  • KOL Research



    Brand associations play a big role when it comes to the success of a business. We help you identify key opinion leaders (KOLs) of your industry vertical and their networks to:

  • Create your brand/product awareness
  • Address myths and misconceptions around your products
  • Promote your products and offering through influencer networks

  • We recommend KOLs based on their popularity, connectedness, focus, and engagement. We also share insights on how to create advocacy for your brand from these KOLs.













    Opportunity Landscaping



    We map your market and conduct a landscape analysis to broaden your context of operations and strategic decision making. We help you:

  • Identify key sales trends to get an early head-start
  • Set up alerts to possible sales opportunities
  • Design customized outreach programs for better marketing ROI
  • Broaden the context of your operations

  • Our insights will simplify the complex ecosystem of your target market and audience segment to optimize your resource utilization and improve the ROI from any initiative undertaken.












    Target Audience Analysis



    We accumulate and analyze the conversations of your target audience to get a peek into their psychology and what drives their behaviors. We help you understand:

  • Customers segments in terms of demography, psychography, and even values
  • The wide range of behaviors displayed by your target audience across their buying journey
  • Their preferences and the triggers that drive positive behavior
  • Factors that influence the customer decisions
  • Type of communications preferred across different channels

  • We help you combine sociodemographic understanding of your audience with their psychographic and motivation-based data to drive higher acceptance for your brand and better ROI.












    Competition & Market Intel





    Our social media research and insights are geared to help you solve real business problems at brand and category level. We help you identify:

  • Key opinions and perceptions of the stakeholders around your brand and category
  • Awareness level by demographic segments to address questions around the audience type
  • Concerns and unmet needs
  • Brand consideration – switching behavior of customers and loyalty
  • Patterns of discussions across the purchase journey








  • The Left Brain & Right Brain
    of
    Social Media Research

    Combining creative research techniques with contextual analysis for actionable insights