Airbus off to a Long-Range Upstart with its Jetliner Newbie

Posted On : 18 June 2019

Athira Premdas

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The international pioneer in the aerospace sector, Airbus, has announced the launch of longest-range narrow-body jetliner, the A321XLR on the first day of the Paris Air Show 2019, on Monday, June 17.
Few pointed out that in Paris, where the world's largest aircraft makers lock in deals worth tens of billions of dollars, Boeing was, in a way, lagging behind Airbus, in terms of generating buzz.
In general, Airbus was able to generate considerable proportion of positive buzz around the launch of new jet, A321XLR.. ~ Infovision Social

The international pioneer in the aerospace sector, Airbus, has announced the launch of longest-range narrow-body jetliner, the A321XLR on the first day of the Paris Air Show 2019, on Monday, June 17.

The European #planemaker is now set to break the records at Paris Air Show 2019, with the launch of its mid-market aircraft. A321XLR (Xtra Long Range) is the long-range version of Airbus’ best-selling A321neo Family. A321XLR is a response to the market’s demand for more range and fuel efficient carriers. The A321XLR is scheduled to enter service in 2023. The new jet will also enable operators to open new routes such as India to Europe or China to Australia and expand on direct transatlantic flights between continental Europe and the Americas.

The announcement of the new jet led to a surge in conversation volumes, in the order of more than 1K+ conversation, within a very short span of time. A few shared their excitement over the launch of the new jet. Netizens also spoke about how they wish they could be there at the Paris Air Show during the launch flying with either Airbus or Boeing. Large number of people termed the announcement by Airbus in the #PAS2019 a positive start for the show.

A few opined that Boeing is finding it increasingly difficult to do business as usual. People compared the performance of Airbus and Boeing. Few pointed out that in Paris, where the world's largest aircraft makers lock in deals worth tens of billions of dollars, Boeing was, in a way, lagging behind Airbus, in terms of generating buzz.

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Some people shared the features of the #New #Generation #Fighter mock-up at Paris Air Show. #PAS19, #PAS2019, #Parisairshow, #airbus, #wemakeitfly, #boeing, #lebourget, #parisairshow2019 etc., were the most used hashtags over the social media. Tweet by Airbus in their official Twitter handle had good engagement rate. News outlets like, Reuters (@Reuters), The Guardian (@guardian), Bloomberg (@business), Sky News (@SkyNews), CNBC (@CNBC) etc. brought attention around this piece of news, which, thereafter, helped the story gather steam.

Few people were also found discussing other announcements that happened at the Paris Air Show 2019. In general, Airbus was able to generate considerable proportion of positive buzz around the launch of new jet, A321XLR.