Social Media Listening Service

Transform unsolicited customer opinions into actionable insights that create an impact

Social media is a treasure trove of information that can be leveraged to address business problems. We help you identify relevant conversations from the complex web of social media chatter and analyze them for actionable insights. We combine tool-based workflows with our proprietary data and human intelligence for holistic and accurate analysis of social media conversations.

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IMPACT FRAMEWORK

Infovision Social’s proprietary framework for social media listening and analysis

I

identify

key stakeholders are identified,segmented and Analyzed

Analysis based on online initiatives & activities of:

• Customers
• Employees
• Industry Experts
• Others
M

Motive

Key motive behind stakeholder comments are measured

Analysis based on online initiatives & activities of:

• Customers
• Employees
• Industry Experts
• Others
P

Perception

Sentiment impact
is tracked and
evaluated

Sentiment is evaluated for stakeholder’s tone like:

•Positive
•Negative
•Neutral
•Factual
A

Attributes

Topics of discussion
are analyzed and
segregated

Topics of discussion are segregated as:

• Promotion
• Product/Service
• Corporate
• Technology
• Others
C

Channel

Key conversation
platforms are identified and tracked

Platforms of discussion are identified and evaluated as:

• Twitter
• Instagram
• Facebook
• Forums
• Blogs
T

Time

Track awareness
trends around social conversations

Track the conversations to identify what triggers the chatter:

• Campaigns / Promotions
• Events
• Corporate Announcements
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Why Infovision Social

5 reasons why you should choose to work with us

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Proprietary Methodologies

We use proprietary methodologies and advanced frameworks to analyze social media conversations and identify key actionable insights.

Structured & Unstructured Data

We combine unstructured data from social with structured data from other sources for holistic and accurate listening and insights.

Data Security

We have implemented data protection policies and processes at multiple levels to comply with privacy protection mandate and legal requirements.

Domain Expertise

We have dedicated teams of industry subject matter experts who bring strategic perspective to data analysis and interpretation for relevant insights.

Solve Business Problems

We view social media data as a means to solving business problems and ensure that our insights are actionable and of strategic value.

DO YOU HAVE ANY QUESTIONS?

FEEL FREE TO CONTACT US!